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Internet marketing is referred to as i-marketing, web marketing, online marketing or e-Marketing. Basically it is the marketing of products or services over the Internet. It ties together the creative and technical aspects of the Internet, including: design, development, advertising as well as sales.
               
Internet Marketing is nothing more than the simple linking or search engine optimisation, which has the way too often unquantifiable. Internet marketing in itself must be on par with all possible business goals. The internet marketing must be SMART: Specific, Measurable, Attainable, Realistic and Timely.
               
The Internet marketing refers to the marketing and promotion of the product and services you offer on your website over the internet. It is associated with different business models like e-commerce where product and services are sold directly to consumer or to carry out a business process.
               
Another aspect of the Internet marketing is to promote the sales of advertisements on the World Wide Web. And the lead-based websites generates more significant value to their websites by sales and marketing affiliation in which the product or service is developed by someone while the other active seller sells it on the partnership ground of shared profit.
               
  Business Models
               
The Business Models associated with the Internet marketing are:
               
  • E-commerce: Here goods are sold directly to consumers (B2C) or businesses (B2B)
  • Publishing: It is the sale of advertisements
  • Lead-based Websites: It is an organisation that generates value by acquiring sales leads from its website
  • Affiliate Marketing: It is the process in which a product or service developed by some developer is sold by marketing expert (otherwise known as active seller) for the partnership ground of shared profit. The owner of the product normally provides some marketing materials in the form of sales letter, affiliate link, tracking facility etc.
  • Local Internet Marketing: It is the process of a locally based company traditionally selling belly to belly and utilising the Internet to find and nurture relationships, later to take those relationships offline.
  • Blackhat Marketing: It is a form of internet marketing which employs deceptive, less than truthful methods to drive web traffic to a website or affiliate marketing offer. Many a times this method includes spam, cloaking within search engine result pages or even routing users to pages they didn't initially request.
               
  Search engine marketing (SEM)
               
Objective of this service is to use search engines to drive traffic to the targeted website. By its very nature, SEM is resource intensive. Most of the directories and search engines does not approve of automatic submissions. They usually prefer manual submission where a person submits a site for approval.
               
  Email Direct Marketing
               
E-mail marketing is the kind of direct marketing which uses electronic mail otherwise known as e-mail. The main purpose of sending e-mail is to get new clients, enhance the business relationship or aware the old and new users regarding our own products and/or services.
               
  Search Online Marketing
               
The online marketing is one kind of the internet marketing. Search online marketing concerns with the term “Internet marketing”. It offers every aspects of the online internet marketing.
               
  Advantages of Internet Marketing:
               
  • It is relatively inexpensive compared to the ratio of cost against the reach of the target audience. Companies can reach wider audience for a small fraction of traditional advertising budgets
  • The cost of communicating your message is next to nothing. E-mailing your subscription base is more often cost effective than sending a letter through the e-mail
  • It has the ability to market your services for free or at a very nominal cost
  • It has the advantages of flexibilities for collecting payments online
  • The Internet marketers also have the advantage of measuring statistics easily and inexpensively. Approximately all the aspects of any Internet marketing campaign can be traced, measured and tested in real time. The advertisers can use a variety of methods such as pay per impression, pay per click, pay per play or pay per action.

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